In the 1990s, engineering pioneer Gerhard Haag began to diversify his activities and explore the application of engineering principles to aesthetic creativity.
This resulted in new endeavors in architecture, interior design and more.
As many have done before him, rather than allowing his fields of work to overlap, he chose to use a pen name for these new endeavors.
During this time the Royce Monteverdi signature has expanded to also include furniture design, jewelry, and more.
Simultaneously under the Gerhard Haag signature he has continued to expand upon his technological breakthroughs in engineering, particularly in the area of robotic parking.